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Client Care in the Time of Coronavirus
We’re at a unique point in our histories right now – everything seems to be in an upheaval, and our nerves are frayed. Many of us are finally getting to a place that feels like a new normal, but there...
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“I Don’t Want No Hubs”– a.k.a Show me the Value
My title my be tongue-in-cheek, but my message this week is quite serious. We’ll get to that in a moment. First, I want to consider for a moment what happens in a crisis. We panic a little bit, right?...
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Law Firms: Change as a Challenge, or an Opportunity?
Four years ago, we joined with HighQ in looking at the question, “What do you believe lawyers and law firms need to do to prepare for the future of legal services?” Considering how much has happened...
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Client Retention: Tips for the Pandemic’s Secret Weapon
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current...
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Lawyers – What do Your Clients Want? Hint: It Hasn’t Changed
Almost ten years ago, I attended a general counsel panel about achieving greater collaboration and the clients who participated shared their top takeaways for lawyers and law firms. I’m not sure...
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Four Key Questions to Ask About Your Competitors
We all know the adorable adage about lawyers that they don’t want to be first, but they want to be first to be second. Having worked in legal for almost 18 years, I’ve seen this proven to be true over...
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Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern...
In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of...
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Innovating Legal Excellence: A Paradigm Shift in the Modern Law Firm
This week, we’re excited to bring you a guest blogger to Zen! Ilona Tkachenko is with PETERKA & PARTNERS, the ILN’s member firm in Ukraine. She is the Marketing Manager for Ukraine for the firm...
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Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes...
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal? Yet, who better than...
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Dishwashers, Luggage Cake & Client Retention
I’m on hold, listening to what I’m sure this company assured itself was jazzy music, while I try not to grind my teeth together. It has been four weeks since the dishwasher repairman was here to...
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Beyond Legal Advice: Understanding Your Clients for Better Service
In today’s ever-evolving legal landscape, maintaining strong client relationships is more crucial than ever. Clients expect not only legal expertise but also personalized service, empathy, and a deep...
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Kindness in a Digital World: Building Positive Brands and Relationships
On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10%...
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State of the US Legal Industry: As We Head into 2025, What Comes Next?
If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to...
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The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value...
As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....
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